Transforming Galleries, Libraries, Archives and Museums (GLAM) in the 21st Century: A Workshop on Developing Innovative Skills, Techniques and Tools

This three-day workshop explores communication innovations in the 21st century which impact on how information is created, used, shared and maintained.  It focuses on  new roles and skillsets required for actively engaging users of Galleries, Libraries, Archives and Museums (GLAMs) via these emerging and disruptive technologies. Participants will be introduced to real-world innovations which can be easily integrated and utilized in all types of GLAMs to ensure that they remain at the cutting edge of technology and can enable visualization, sharing, presenting and communication of  information in real-time. The ability to market services and expand user audiences will be explored as well.

Target audience

This workshop is intended for curators, archivists, records managers, librarians, IT specialists and digital media creators who would like to learn new skills, offer the newest tools and applications to improve their services and market their holdings to target wider audiences.T

Structure

Facilitators will guide participants through the workshop material in an interactive and practical way to ensure that participants receive the required knowledge, skills and insights to develop transformative technologically-driven services. To obtain the best result from this workshop, it is strongly recommended that participants bring their own device (laptops, mobile phones, tablets etc.).

Objective

Participants will be introduced to innovative and disruptive technological innovations and garner insights into when and how to use and promote these innovations in their workplaces. They will also become acquainted with the myriad skillsets required to function effectively in GLAMs of the 21st century.

Mode of Delivery

Blended (Face to Face and online). This workshop will be facilitated onsite at the Department of Library and Information Studies (DLIS), The University of the West Indies, Mona Campus, Jamaica and online via Zoom communication technology.

Content

The 3 workshop covers the following topics:

DAY 1 – Tuesday June 11, 2019

 I. Overview of Innovative & Disruptive Techniques and Tools For Use in GLAMs :

• Sharing information in real-time (e.g. Drop box, Google Drive)
• Visualization of information (infographics)
• New ways of presenting information (e.g. Instagram Live, Facebook live)
• New ways of communicating (e.g. chatbots, Google Home, Alexa)
• Internet of Things
• Virtual reality
• Augmented reality
• Digital story telling (podcasting)
• Gaming
• Geo-based applications (Google Maps, open data apps)
• Trending innovative developments (e.g. fake news, blockchain technology)

 DAY 2 – Wednesday June 12, 2019

II. New Roles and Skillsets for GLAMs Professionals

• Changes in the role of the 21^st century GLAMs Professional.
• Overview of the skillsets required to remain on the cutting edge of technology, continue to add value to parent organisations and adopt/adapt innovative strategies to improve
• Core Competencies.

III. Information Ethics Privacy & Security

• Considering issues of ethics, privacy and information security in Galleries, Libraries, Archives and Museums.

 DAY 3 – Thursday June 13, 2019

IV. Marketing GLAM Services

• Definition and understanding of (the need) for marketing
• Added Value
• Competitors, SWOT Analysis, Unique Selling Proposition (USP)
• Use of headlines, slogans, key words, what’s in it for me?
• Target audience
• Effective communication (the right message to the right person)
• Communication Media/Social Media/AudioVisual aids
• Marketing Strategies

 V. Practical Interactive Sessions

Group assignments and discussions on key concepts explored on all workshop days.

The presenters

Cheryl Peltier – Davis (UWI Alma Jordan)

Stanley H. Griffin (UWI Mona)

Eric Kokke (GO | School for information)