Content Curation

In times of information overload it is important that the right person gets the right  information on the right time on the right device, presented in the right way with a minimum of effort. Sounds like a mission impossible, but a Content Curator takes care of this.

Under the influence of digitization new methods in the use of information arise. Thus changing the role of the Information specialist.  One of those changes lies in the field of maximizing the value of information. Both the Information produced by the organization itself and external.

The Content Curator is the person who can judge the value of content and has the insight and skills to find, publish, share or distribute, manage and re-create content with added value for the organization.

The Content Curator brings Information Services, Marketing & Communications and the daily operational management together. By doing so he has a central position in the organisation.

Result

After completing the course, the participant has the right knowledge, insights and skills to get the most out the available information. The participant is able to facilitate the efficient and effective use of valuable information (and monitor this).

Target Audience

The course is intended for information specialists who are ready for real user focused information services and want to have an impact on the organisation by optimizing the value of information for the organisation.

Structure

During this 4 day workshop our lecturer will guide you through the course material in an interactive and practical way to ensure that you not only get the needed knowledge and insight but develop your skills as well.

To get the best result out of the course we strongly recommend to bring your own device to the course.

Content

The Content Curation course covers the following topics:

Content Curation 1

Introduction and Definitions

  • What is it Content Curation and what not?

The place and role of the content curator in the organization

  • Integration with other departments

Knowledge and skills of the content curator

  • Be a Information Hero

 

Social Media & Content Curation 1

Sharing your content

  • Social Media
  • ‘Unknown’ tools, platforms and apps
  • Social Media Strategy
  • Platform vs. target vs. audience
  • Content related to platform

 

Content Curation 2

Goals of Content Curation

  • Organisational objectives in relation to content curation
  • The importance to the organization
  • Added value

content management

  • Reliability, accuracy, completeness

create, reuse and external content

  • blogging
  • Writing for the screen / mobile
  • Writing for Social Media
  • ‘Tone of voice’
  • Copyright / creative commons

 

Content Curation 3

Effective and efficient content curating

  • Tools, aids and measuring
  • monitoring
  • The importance of measuring
  • Tools (applications) for measuring
  • reporting

Determining success

  • Goals
  • Analysis results
  • Draw conclusions
  • Adjust / adapt

 

 

€ 750,00 in Panama City (VAT exempt)

€ 1090,00 in Europe (VAT exempt)

22, 23, 24 & 25 January 2019 in London

12, 13, 14 & 15 March in the Hague, NL

28, 29, 30 & 31 May in Panama City, PA

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4 days from 10:00 – 16:30.

+31 70 3512380

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