Marketing of Information Services
Does your department or organisation have a lot to offer? Let your audience know! Without marketing or promotion your service will not achieve the highest possible value. Promote your work in the right way and learn to use marketing to achieve your goals. After following the course, marketing and promotion will become an integral part of your daily work and you will be able to strengthen the role of your department.
This course is aimed at Information Specialists who want to give their information services maximum exposure within the organisation and to their users.
During this 2 day workshop our lecturer will guide you through the course material in an interactive and practical way to ensure that you not only get the required knowledge and insight but develop your skills as well.
To get the best result out of the course we strongly recommend that you bring your own device to the course.
After completing the course you will understand the basic principles of marketing and you will have the skills to promote your products and services in an attractive and efficient way.
The Marketing of Information Services course covers the following topics:
- Definitions and understanding of (the need) of marketing
- Added Value
- Competitors, SWOT, USP
- Headlines, slogans, key words, what’s in it for me?, message, antagonist
- Target audience / Persona’s
- Effective communication (the right message to the right person)
- Communication media / Social Media / Video