RDA & FRBR - An online course by GO | School for Information

Marketing of Information Services

Does your department or organisation have a lot to offer? Let your audience know! Without marketing or promotion your service will not achieve the highest possible value. Promote your work in the right way and learn to use marketing to achieve your goals. After following the course, marketing and promotion will become an integral part of your daily work and you will be able to strengthen the role of your department.

Target audience

This course is aimed at Information Specialists who want to give their information services maximum exposure within the organisation and to their users.

Structure

During this 2 x 3 hour online workshop our lecturer will guide you through the course material in an interactive and practical way to ensure that you not only get the required knowledge and insight but develop your skills as well.

Result

After completing the course you will understand the basic principles of marketing and you will have the skills to promote your products and services in an attractive and efficient way.

Content

The Marketing of Information Services course covers the following topics:

  • Definitions and understanding of (the need) of marketing
  • Added Value
  • Headlines, slogans, key words, what’s in it for me?, message, antagonist
  • Target audience / Persona’s
  • Effective communication (the right message to the right person)
  • Communication media / Social Media / Video
  • Strategy

24 & 31 August 2020 Online (2 sessions of 3 hours)

21 & 28 September 2020 Online (2 sessions of 3 hours)

16 & 23 November 2020 Online (2 sessions of 3 hours)

USD 105,00 (o% VAT) for participation online

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 from 19:00 Р22:00 GMT +1

+ 31 70 351 2380